4. If you're looking to improve your content marketing skills, it's helpful to know what goes into creating content that both humans and search engines love. A gallery of real world marketing examples from successful companies. New data suggests that the UK health and beauty industry is now worth £163.4bn. You might be asked to take a writing test or provide writing samples. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make h… All of that is shared in a casual tone that feels fun and relatable. Well, we all do. Before we dive into our examples of content marketing, there are a few quick tips to keep top of mind. Want more examples of great content marketing writing to check out? Ecommerce content marketing sounds good in theory – but few sites do it well. After the piece of high-quality content is published, consider how you might repurpose that content into campaigns for other platforms to make the piece work harder for you. November 2, 2020. John Deere Content Marketing Examples. Content Writer Resume Examples. Darling Escapes has nearly 200,000 followers on Instagram, mostly made up of female travelers. There’s no way that you could avoid opening this brochure to learn more. That crucial information should make it into your visual content. Writing short, attention-grabbing headlines is vital skill for content writers. A pillar of any content marketing strategy is comprehensive pieces of cornerstone content that guide your audience through a topic relevant to your product or services. Written content is certainly the most popular content type, but as we’ve seen in this post, content marketing spans audio, visual, and in this case, video content. Her tone is friendly and personal. And if you could use some extra help with content marketing writing for your business, that’s what I do. As our article on video marketing statistics shows, video is a proven attention-getter online. And since the company’s business model is based on matching homeowners with the people who do those sorts of projects, they of course offer a handy CTA on the same page to help you find relevant professionals in your area. 1. Perhaps you can team up with a digital marketing brand that targets the same audience as your business to launch a co-marketing campaign that’ll extend both of your reach. Another one of the best content marketing examples comes from Nintendo. This will keep those still in the awareness stage engaged. When you think of content, do you automatically think of articles and blog posts? Victoria C Lawson. They’re one of the companies that can most successfully get me to click on a link in an email, because they do a great job of figuring out the things pet owners really do want to know. Anyone who works in content marketing is used to encountering bad examples. Many people – especially new homeowners – simply don’t know what’s it’s normal to expect a home repair or update to cost. Here are 32 types of content you can use to fill your content marketing strategy. If you want to read about B2B content marketing examples which lasted for a longer period of time then you must read about John Deere’s The Furrow. So I worked with over a dozen expert marketers to put together this resource of 100+ successful content marketing examples. There’s no way that you could avoid opening this brochure to learn more. To choose a webinar topic that’ll resonate, consider what challenge your product or service helps your audience overcome. For example, if you sell photography courses, perhaps your target audience starts by seeking a good beginner DSLR camera. It’s thorough, but manageable. Research shouldn’t be directly followed by writing and planning. Backlinks: 1,730 backlinks from 816 referring domains. Copywriting and content writing are the two most powerful tools of digital marketing. Your podcast subscribers become sort of like your email list: they’re there when you launch a new product, listening when you gush about your Black Friday sale, or just hearing you talk naturally about your business in the natural flow of your episodes. CheapCaribbean reduced their risk of investing time and energy into publishing content that wouldn’t get the attention it deserved by teaming up with this influential blog to create the campaign. Homeowners tend to have a lot of ideas for projects they want to try and questions about how to handle everyday fixes. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Content marketing is not about expensive and elaborate campaigns. It’s a strategic discipline of educating your target audience that checks the box at every single stage of the buyer’s journey. It’s also one of the most popular content formats for mobile device users. In addition to the blog itself, HomeAdvisor therefore offers a True Cost guide to give you an idea of what your budget should be before you start a project, and help you rule out any contractors that charge outside of the norm. For example, we created an infographic to educate our audience on the health impacts of flying for my company FLIGHTFŪD, because our flagship product helps reduce those effects: We then were able to repurpose the same content into: Creating an infographic may seem daunting if you’re not an Adobe Illustrator wiz, but visual content doesn’t have to be expensive or complicated. Additionally, I'll … You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. How To Win With Content Marketing. This type of content exists: it’s called a webinar, and it can be your secret content marketing weapon. In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . Like Home Advisor, they include CTAs at the end of their content where relevant so that person trying to figure out what to do about bed bugs knows who to call to help. Blogs give you the opportunity to provide fresh, useful content to your audience on a regular basis and they’re one of the best tools you’ve got for SEO. If you haven’t dipped your toes into content marketing yet, it may seem daunting. Wine Folly’s wine pairing infographic is the perfect visual content marketing example because it can be repurposed into many other pieces of content for each platform to amplify reach. For all the attention email marketing gets in marketing circles, it’s rare to see it done genuinely well. This campaign is brilliant because it introduces the sponsor company (CheapCaribbean) to a sizable portion of their target audience by getting in front of them via influencer marketing. Hence, these SEO writing samples show you in black and white what an actual piece of SEO content … Team up with them to create content that you can both use to introduce your brands to a broader audience. Have you always wanted to keep tracks of what matters most to you? Glad I came across this piece. Participants register to attend the webinar with their email address, helping LeadPages collect relevant, engaged leads. A lot of websites publish blog posts claiming to be “The Complete Guide to” something, but BigCommerce backs those claims up with meaty posts that pack in a lot of useful advice, paired with examples of that advice in action. How to Write When You Don’t Have the Energy. Facebook ad creative that brings in a 220% ROI: Not a writer? Before you write your product content, it’s essential that you research your buyer personas. Spin your existing guides into webinar content. Too many details can cause information overload. The Home Advisor blog HomeSource is packed full of answers and tips. Taking it a step further, here are the best email marketing examples from 14 trusted brands that work: 1. 1. You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. For a marketing email to stand out amidst all that noise, it has to be exceptional. It also uses Sumo’s product to illustrate how to execute the ideas in the guide, which expanded brand awareness and helped us convert readers into customers. Creative content marketing — four hotel examples you should see. And in these examples, you’ve learned some valuable insights: With very few exceptions, content marketing works for every business. The content marketing examples we’ve selected for you will give you ideas. 8. In addition, they include spaces for the reader to fill in details specific to their own buying or selling process. A business owner that starts out the post knowing nothing about personalization can walk away knowing exactly how to get started. Cheers! Often, the simplest social media campaigns are the most effective. Bugs aren’t a subject most of us go out of our way to do some reading on each day, but when you need to know how concerned you should really be about Zika virus or what to do about bed bugs, those posts will come in handy. As soon as you find the idea you are going to write about, research more. Learn content writing with a stepwise procedure! If nothing jumps to mind, use Google Analytics to inform your topic by finding out what existing content your audience comes to your site for. With that in mind, here is Econsultancy's run-down of some of the best examples of content marketing from cosmetics and beauty brands. When you know which types of marketing will benefit you most and generate more new customers, then you can work to spend your time and resources on the activities that will provide the best return on investment for your business. Try your hand at infographics or visual content. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. Webinars are an essential part of any content marketing strategy because they check multiple marketing boxes. The best content marketing examples all include repurposing as well to build a strong presence across multiple platforms with a small and agile team. Even boring niches can use content marketing to thrive by being creative and using entertainment to … Here are some recent examples that have caught our eye, and the reasons why they work. If you're looking to improve your content marketing skills, it's helpful to know what goes into creating content that both humans and search engines love. If you’re thinking “sure, their content’s good, but Rover has it so much easier than those of us doing marketing in areas less compelling than the cute dog industry,” here’s an example for you. LeadPages incorporated video content in the form of a free Email List Building webinar into their content marketing strategy to educate, engage, and introduce their target audience to the LeadPages product. This campaign uses influencer marketing as well as content marketing to extend the reach of both Sephora and the influencer, and get the content into more hands. What did they do? But they’re also hungry beasts that demand a lot of work and never let you take a break. Hundreds of thousands across the board. Rover’s got a bit of advantage over most businesses when it comes to their content. Use this campaign to inspire your own by developing content with a blogger or brand in your niche that reaches the audience you’re targeting. Freshbooks’ target audience for their accounting software is small businesses and freelancers. Perhaps there’s another large or small business in your niche that offers a complimentary product or service that wants to reach your audience, too. To use content, you need a good sense of what content marketing will mean (and what makes it hard to do it). If you’re just starting to develop your content marketing strategy, examples, can help. BP. Running out of ideas for resource guides? Not bad in our world of content saturation. How many of the marketing emails that show up in your inbox do you consistently take the time to read? That’s a group of people that thinks a lot about pricing—figuring out how to charge for your services in a way that works for you and your customers is a fraught subject. Oh, and it doesn’t hurt that the newsletter’s name is a pun (What the Elle, get it?). I love this campaign because it was effective for so many different metrics and pain points. These days, in order for businesses to increase traffic and revenue, it’s essential to invest in content marketing — and therefore, expert content writing. Content Marketing Examples Lately, there has been a lot of buzz about content marketing. Feature handwritten fonts and icons In the subject line, write a catchy or funny phrase to make it more interesting. Objective #2: Rank on the first page of Google … While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. But in addition to taking advantage of the love people have for pictures of cute animals, the Rover blog The Dog People also provides a lot of useful information on topics important to pet owners, such as training and safety tips and answers to pressing questions like “do dogs recognize us on a phone screen?” (if you have a dog, you’ve probably wondered). But Moz is consistently good at it. The guide goes over growth hacking ideas which is highly relevant to Sumo’s audience. Unlike with written, visual, and video content, you don’t have to give audio content your undivided attention to consume it. See ten inspiring examples of B2B visual content marketing here, and why each one works so well. Shudder’s newsletter The Bite might not have a clever pun in its name (missed opportunity! It’s also one of the most popular content formats for mobile device users. This ebooks contains 10 SEO writing examples. For example, my blog’s most highly trafficked pages are ones about how to start an Etsy shop or how to start, set up, and choose a domain name for a website. Read Next: 9 Content Marketing Lessons We Learned After 1,000 Blog Posts. When most people hear “content writing”, they think “writing articles”. Experts cite that more than 60% of us are visual learners. 4 Pro Tips for Nonprofit Content Marketing . New online business owners have a lot to learn if they’re going to get it right and stay afloat. 65% of the human population are thought to be visual learners. Use podcasting to supplement and support your written, video, and visual content and to introduce your brand and product to those members of your target audience who prefer to listen to their content. Download your Email Marketing … It is important that what you write in your marketing … The guide was produced several years ago, but is updated regularly to make sure the information stays accurate. First, a quick overview of Runkeeper. Download your Email Marketing Templates In fact, take a moment. It takes more work, but if you can pack more of the information your prospects need into one longform piece rather than spreading it over a number of shorter pieces, many people will find that more helpful. Enjoy. Using inbound/content marketing to build and nurture an audience that […] Bamidele Onibalusi. In 2014, BP provided us with their projection of what the future of the world's energy will look like. And data from Google shows that video is a trusted source for 40% of millennials.. Anyone who works in content marketing is used to encountering bad examples. The 70-page book is structured like a conversation between two relatable professionals and lays out the case for a different approach to pricing that can help service-based small business owners make more. Copyright © 2014 Austin Copywriter. 57+ Content Tools, Tips, and Examples to Make Your Writing Better Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. It: To create a piece of content like this for your own business, choose a topic that’s relevant to your target audience. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. The Hoxton – unique website content Can you partner with an influencer to record a video series or take photos to walk through the steps? A number of her suggestions have made their way into my bookmarks bar. Sometimes, you develop a piece of content that can benefit all stages of the customer journey, from the awareness stage all the way down to the retention stage. Here are some recent examples that have caught our eye, and the reasons why they work. If you have even a small budget for content development, this can be an extremely effective way to spend it. Browse the case studies or filter by category. The best content marketing examples all include repurposing as well to build a strong presence across multiple platforms with a small and agile team. A Roadmap for Getting Your First Freelance Writing Client, 10 Essential Growth Hacking Ideas For Non-Growth Hackers. Here are a few examples of companies getting it right.1. Define Your Buyers. Want to perfect your cold email, boost referrals or improve SEO? To work with a content writing service, you’ll typically need to fill out an application. It can give us some inspiration in our work and, if we’re the target audience, be directly useful to us as well. Provide a variety of sample headlines for your writers to work with. The marketers at Wine Folly have broken the infographic up into smaller infographics to accompany their blog post about the same topic: They also repurposed the infographic into a product in and of itself — a poster. Producing content about marketing that doesn’t repeat what’s been said before and manages to provide something truly useful is a huge challenge businesses face. Speaking of content saturation,  arguably the industry that has it the worst is marketing. Dave Asprey, the CEO and founder of the health supplement company, Bulletproof, took a unique spin on content marketing when he launched his podcast, Bulletproof Radio. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. The ecommerce industry has a low barrier to entry—starting an online business costs a lot less than building one with a storefront. We bring you 9 content marketing examples by luxury brands that use their unique storytelling techniques to create riveting stories. Being that podcast listeners hear the voices of the hosts regularly, and they listen to them talk about topics they’re interested in regularly, listeners begin to feel as if they personally know the host, even if they’ve never come close to meeting in person. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. (Ask me how I know.) When planning your next tutorial or how-to content campaign, consider whether you can incorporate other valuable marketing channels into the campaign. It’s more personal, more targeted, and more dedicated to reaching a specific set of users. This Company Trifold Brochure Vol. Learn more about us. Speaking of puns, Ann Handley’s weekly newsletter called—wait for it…Annarchy —gets brought up as a top example of great email marketing for good reason. If you don’t have a marketing budget, start with approaching smaller or “up and coming” influencers to develop a co-marketing campaign that can be beneficial to both of you. Get in touch to see if we might be a good fit. Content marketing is one of the best marketing channels to make all of your other marketing efforts more effective. 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. Use your product or service as an example to illustrate your points within your content. Using inbound/content marketing to build and nurture an audience that […] Bamidele Onibalusi. But one of the hardest parts is coming up with a good idea. Provide your prospective writers with five to 10 clunky, long or uninteresting headlines and ask them to rewrite them. One example of this, the Complete Guide to Ecommerce Personalization comes in at nearly 7,000 words. In order to provide their audience information so useful it could stand out in the marketing crowd, they put together an ebook that tackled the subject of how to switch from charging hourly to project-based pricing. ... 9 Things You Might Want To Know About Writing Content On Your Website. ), but every email has information horror fans will find interesting. Explainer prints to send in the package of each order. It covers the types of data you need to collect to make personalization possible, gets into detail (with examples) on the different types of personalization ecommerce businesses can use, and provides recommended tools for accomplishing each. Readers don’t need to leave the page, and it accomplishes all of the benefits of content marketing. You don’t have to have hundreds of episodes and thousands of iTunes reviews to make podcasting a worthwhile content marketing format. In the subject line, write a catchy or funny phrase to make it more interesting. To sum it up, learning from other successful content marketers is a great way to find ideas and inspiration for your own content marketing plan. With this in mind, consider these functional tips for how to write content for email marketing. But video’s also one of the content formats that contribute to business revenue. The pest control company Ehrlich has a great blog, deBugged that provides lots of useful information about bugs and other creepy crawly-adjacent subjects. You have probably encountered the term ‘personas’ before. That makes the guide that much more of a practical, useful tool for anyone using it. I’ve just given you seven epic examples of content marketing to help inspire your own content. You just need to find passion in what you do, be creative, and have some fun. 54 Content Writing Examples, Tools, Tips, and Resources. Published on Darling Escapes, the guide has enjoyed over 6,000 shares on social media: The guide was able to reach Darling Escapes audience which may not have been aware of CheapCaribbean prior to the partnership. Feature handwritten fonts and icons These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. It provides a comprehensive resource to anybody looking to start a blog, even if they don’t know anything about blogging or SEO, and walks them through every step of the process. 7 Brilliant Examples of How Brands Use Storytelling. Develop and execute on a strong content marketing strategy, and you can reap benefits such as: In this post, you’ll see seven content marketing examples from some of the best content marketers in the world. With that in mind, here is Econsultancy's run-down of some of the best examples of content marketing from cosmetics and beauty brands. The writers at Ellevest know what their audience cares about, as well as how they (we, in this case, since I’m very much in their audience) write and talk. The Definitive Guide to Online Writing! 12. Be relevant in writing a marketing email. Brands are starting to use extremely bold colors and fonts to stand above other content, like in the marketing brochure example for EPIC. In this post, we’re going to look at the eight most popular different types of content and how to use them to win new leads and drive sales. When launching their Switch console, the video game giant used multiple marketing channels to generate excitement for the new console and announce its launch. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. An example may be: Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. In this post, I’ll share seven inspiring content marketing examples, why they worked, and how to replicate their successes. Nintendo’s Multi-Channel Campaign for Switch. This is one of my favorite examples, which inspires me at all times to keep building my email list. Hence, these SEO writing samples show you in black and white what an actual piece of SEO content … I don't know how i feel about the marketing industry becoming saturated statement though. The blog is a mix of practical tips like how to hire a good contractor or pack for a move, along with more fun topics like decorating your home and yard. Anyway once again a great read! An investment company focused on empowering women financially, Ellevest’s emails consistently combine a few things valuable to their audience: news and advice about investing, examples of women killing it in the business world, and coverage of feminist topics relevant to finance. That’s caused far too many businesses to try to settle for lazy, cheap content on their blogs – or give up on them entirely within a few months of not seeing immediate results. 12. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. One route many businesses are taking is creating content that goes really in depth. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. It’s about creating content that appeals to and attracts your target customers, then promoting it—nothing more, nothing less. But if you’re ready for some fresh content creation ideas, skip to the 7 content marketing examples you’ve never heard of below. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. If you’re working on your content strategy and want some inspiration, take a page out of these content marketing books. She has the knowledge and experience necessary to help businesses improve product positioning, website SEO and PR efforts, as well as helping to write persuasive copy and effective content marketing. If they aren ’ t have the Energy of great content marketing that I 've seen 2019. Accomplishes all of your niche Ehrlich has a low barrier to entry—starting an online business costs a lot of about. 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